RBS Caledonian Challenge

Once a year the Scottish Community Foundation stage the now infamous RBS Caledonian Challenge.

For 54 miles and over 24 hours approximately 1500 people walk through the highlands of Scotland's in aid of a range of Scottish charities. The Caledonian Challenge has been sponsored by the Royal Bank of Scotland for the last few years, and walkers come from all over the UK to take part in this gruelling event.

Since last September, Zero have been working on a wide selection of material to invite participants, launch this year's event, and support all aspects of it on behalf of the Scottish Community Foundation.

Stuart Moffatt from the SCC said of the project, "Zero have been working with us on the RBS Caledonian Challenge account for the last nine months and I have been very impressed with their professional approach and creative ideas to date. Their design team have brought a new vibrancy and distinctive style to our marketing communications, focussing on the key brand values that our participants readily identify with, whilst also effectively promoting the ethos of the event. I am very much looking forward to continuing our relationship with Zero so that we can build on the great results achieved with the RBS Caledonian Challenge this year and as we also look to introduce a new event brand into our portfolio of events in 2009."

"This has been a great project to work on, and we have really enjoyed the challenges it has brought. We are also very pleased to be in a position to carry on working with the events team after the event has been staged, helping develop their brand and make it work better across next year's material", explained MD of Zero, Lisa Jelley.